Multichannel Customer Experience 2015

With expert presentations from big pharma, out-of-industry, physicians and patients themselves, this is your opportunity to learn, discuss, share ideas, educate and network with Europes most innovative minds in healthcare.

Despite the fact they have all been very busy with digital platforms, analysing CRM software, pulling apart social media regulations and devising KPIs, has this really resulted in the change that they want or has it just become a more elaborate way to shout at our customers from multiple angles? Enough tools now exist enough resources are in place. What they still lack is the attitude to ensure that we are delivering an experience for our customers. Well during the past 5 years of running this event, we've managed to come together and resolve these problems, and this is how we plan on continuing to do so:

Re-engineer your model: Direct existing resources towards a strategy aligned to your customer... not your product!

Culture change: Drive a new attitude deep within your organisation to generate customer solutions in new areas

Customer experience: Synchronise your customer-facing teams with your digital UX for a clear customer journey and a holistic patient journey

Sales rep to multichannel rep: Equip your sales teams with the tools and training for on-the-ground channel selection and decision making

Touch point optimisation: Optimise each channel for an improved F2F and digital user experience throughout the customer journey

This is your chance to put the customer at the heart of the business. Great CX is not achievable through one individuals aim it has to be a collaborative movement of both attitude and culture. If you would like to join us and be a part of this change in pharma, I will see you in London in October…