Social Media in the Pharmaceutical Industry 2019

11th Annual Social Media in the Pharmaceutical Industry Conference is organized by SMi Group Ltd and will be held from Jan 21 - 22, 2019 at Holiday Inn London - Kensington Forum, London, England, United Kingdom.

Description:
Social media is the perfect channel for pharmaceutical companies to educate, market, listen and connect with customers, patients and physicians. How the pharmaceutical industry utilize social media is particularly complex as regulators such as the FDA have not yet written the rules about how pharmaceuticals can engage with potential customers and patients.

The conference will be discussing how to leverage social media platforms to develop a robust digital strategy and discuss the latest challenges and techniques in the field of social pharma.

Topics Include:
• Social media marketing and branding for pharmaceutical companies
• GDPR regulations and limitations to product advertisement (with case studies)
• Social media in patient recruitment and patient centricity (including crowdsourcing and data collection strategies)
• Use of social media in pharmacovigilance - specifically in adverse events reporting
• The future of social media in the pharmaceutical industry

Featured Highlights:
• Explore a result driven, value focused social media strategy in the pharmaceutical industry
• Gain insight into procedures and practices required prior to the implementation of social listening
• Discuss how to personalise the content relationships with AI
• Understand the optimisation of disease awareness through social media channels
• Learn how to use social networks and digital communication to engage HCPs
• GDPR regulations and limitations to product advertisement (with case studies)

Time: 9:00 am to 4:30 pm