Alan Shaw BSc, MSc, PhD, FHEA, PGDip

Dr Alan Shaw is a senior lecturer in Digital Marketing at the University of Northumbria. Prior to joining Northumbria, he worked for a number of universities, including the University of Huddersfield and Sheffield Hallam University. He has a PhD in Social Marketing, which focused on the challenges of influencing positive health behaviours of those individuals living with diabetes.

Alan’s main research interests are in Social Marketing, Social Media Marketing, Social Network Analysis, Social Listening. Much of his research focuses on the health sector because of his experience of working within epilepsy, diabetes, Crohn’s disease, inborn metabolic disorders and wound management sectors. Alan has been involved in patient advocacy groups and helped the Expert Patients Programme transition from being part of the NHS to becoming a community interest company (CIC) then a charity. He is also a Trustee at XPERT Health, a national charity supporting diabetics through structured education and a director of Strategic Planet Ltd, a boutique digital marketing agency.