Jacob comes from academic publishing in London, and before that the advertising community in Copenhagen. He brings a variety of skills and experiences gained over the last exiting decade in the lifescience environment, always focusing on improving user experiences and engagements. Not satisfied with the state of digital marketing he left Springer with the aim of improving digital communication by helping companies predict what doctors want to learn. As an industry we must better sense of the massive amounts of engagement data available, thankfully we are in a golden age where the promise of Artificial Intelligence is coming to fruition.
EVENTS & ACTIVITIES (Speaking, Spoken, and Authored)