The Penzias Group

The Penzias Group has been hired by some Harvard Medical School course directors to market their courses.

The Penzias Group is at the forefront of best practices in course marketing, having honed our expertise on nearly 1,000 such events. In developing your marketing communications strategy, we determine the optimal packaging and presentation of information about your course. The process begins with in-depth interviews with the course director that help us forge a messaging hierarchy and narrative that we hold consistent and reinforce throughout the entire marketing communications program. The result is course messaging polished to strongly resonate with prospective attendees.

Services:
CME & Professional Education:
Growing attendance, revenue and profit for Continuing Professional Development (CPD), Continuing Medical Education (CME), Executive Education, and Corporate Events.

Strategic Planning:
Driving bottom-line growth for experts in complex and niche fields through opportunity analysis, strategy mapping, product planning and cost structure optimization.

Marketing Consulting:
Increasing client revenue through highly-effective marketing programs based on precision targeting, strategic messaging, world-class marketing assets and turnkey execution.

Web Development:
Improving the performance, reliability and effectiveness of your web presence through site development, collaborative design, comprehensive auditing, and dependable maintenance.