2nd Annual Channel Optimization in Pharma Marketing is organized by Hanson Wade and will be held during Feb 28 - Mar 02, 2018 at DoubleTree by Hilton Hotel Princeton, Princeton, New Jersey, United States of America.
With the rise of new patient engagement avenues and digital outlets, coupled with an increase in specialty drugs for a smaller patient population, a data-driven and targeted channel mix is crucial to commercial effectiveness.
The 2nd annual Channel Optimization in Pharma Marketing Summit unites Marketing and Business leaders from pharma and biotech organizations to evaluate the surge of innovations in the last 12 months - from a go-to-market strategy to technology utilization.
Join industry pioneers as they share their lessons learned.