Jay Appel BS, MBA

Jay currently leads the development of worldwide digital marketing strategy, execution and optimization across the diverse BMS portfolio. With 20+ years focused on driving innovation and digital sales & marketing strategy in biopharma, Jay Appel has led the transformation of mutiple organizations (as agency/consultant and employee) to adopt and develop multichannel and digital capabilities. Beyond brand-specific consumer and HCP channel strategies utilizing traditional and emerging/digital channels, he has led the development and application of sophisticated predictive modeling techniques to analyze multichannel programs and continuously optimize the appropriate mix inclusive of field and inside sales personnel