William Green

Dr. William Green Prior to his PhD, Will gained a BSc in Ergonomics from Loughborough University, worked as a usability and user experience consultant at IBM and as a Research Associate at Loughborough University working on the DTI funded Intelligent User Interfaces project within the Centre for the Integrated Home Environment. His PhD at Loughborough University was awarded in Human Factors and Ergonomics; he studied design practice in the development of ubiquitous computing technology within twelve organisations focusing particularly on participatory approaches and user centered design. Subsequently, at Philips Research in the Netherlands, he carried out a Marie Curie post-doctoral research fellowship, studying social intelligence as an approach to development and as an attribute of home healthcare technology. Before joining the School of Management, he also worked as a senior design researcher within Vodafone Global Marketing in the user experience strategic design team. Will is also a co-opted member of the executive board for Pedestrian, a creative education charity, and a Fellow of the Higher Education Academy.