Toby Knightley-day

Toby Knightley-Day recently became a founder and Director of Pro-Mapp, a new spin-out from Oxford University working in patient-reported outcome measures, clinical pathway development, and long-term implantable device surveillance.

At Fr3dom as well as leading on numerous NHS health care projects he has built our relationships with our Clinical-Academic partners. He lead our Co-Production program developing innovation, intellectual property rights, and designing appropriate commercialization terms and vehicles for Co-Produced products which include Patient Reported Outcome Measures (PROMS) and Shared Decision Making (SDM) initiatives. Partners include Oxford, Keele, and Newcastle Universities among others.

Fr3dom originally delivered mobile data capture services to the Picker Institute, which led to extensive work in acute, mental, and community health as well as primary care. A particular focus on MSK and OA-related areas has continued as a theme to the present day.

Pure mobile solutions development in Ireland with Eircom and Diageo led indirectly to managing and running the mobile and telesales data capture solution used by Bacardi UK for all sales activity for six years prior to focusing on the health sector.