Kevin Holowicki BA

Kevin Holowicki is Director, Integrated Marketing and Media for GlaxoSmithKline’s U.S. Pharmaceutical Sector. He is responsible for creative agency management and performance, media planning and buying strategy, and buy execution for direct-to-consumer and professional advertising. Kevin has worked with over 20 different DTC brands at GSK. Kevin joined GSK in January 1999 and has played an integral part in the company’s evolution of policy and practices in the DTC marketplace. He helped drive and establish the media planning process and standardized GSK’s approach to DTC Media. Kevin helped lead GSK’s consolidation of media planning and buying to single agencies. He has been instrumental in driving performance metrics into the advertising process to ultimately assess ROI and build a case for DTC marketing.