Marketing and Customer Experience USA
In-Person Event
Nov 14 - 15, 2018
Philadelphia, Pennsylvania, USA
OVERVIEW
Marketing and Customer Experience USA is organized by eyeforpharma and will be held from Nov 14 - 15, 2018 at Hotel Sofitel Philadelphia, Philadelphia, Pennsylvania, United States of America.
To execute omni-channel marketing you need strategy to support your technology selection. This two day conference will evaluate methods to scale innovation in pharma, incentivization structures to align your teams to CX and training tactics to encourage empathetic user-centered design that puts the customer at the center.
• Engage your customer with omni-channel strategy
• Great customer experience comes from the core: how to hire, train and incentivize for CX
• Learn from industry innovators with practical case studies on chatbots, voice search, augmented reality, artificial intelligence and mobile
Some of the job roles and functions attending will be Digital, Customer Experience, Centers of Excellence, Innovation Strategists, Sales and Marketing Executives, Patient Engagement, IT leadership, Brand Managers, MCM and Innovation Heads.
Speakers:
Bharti Rai, Chief Commercial Data Officer, Bayer, Martina Flammer, Senior Vice President Customer Value, Boehringer Ingelheim, Christina Molt-Wengel SVP, Head of Global Marketing and Consumer Health Division, ALK, David Kuperstein, Managing Director Hemophilia, Pfizer, Jim Lefevere, Head of Global Marketing, Roche Diagnostics, John Spera, Vice President Marketing, Novo Nordisk.
Time:
9:00 am - 5:00 pm
Additional details will be posted as soon as they are available.
To execute omni-channel marketing you need strategy to support your technology selection. This two day conference will evaluate methods to scale innovation in pharma, incentivization structures to align your teams to CX and training tactics to encourage empathetic user-centered design that puts the customer at the center.
• Engage your customer with omni-channel strategy
• Great customer experience comes from the core: how to hire, train and incentivize for CX
• Learn from industry innovators with practical case studies on chatbots, voice search, augmented reality, artificial intelligence and mobile
Some of the job roles and functions attending will be Digital, Customer Experience, Centers of Excellence, Innovation Strategists, Sales and Marketing Executives, Patient Engagement, IT leadership, Brand Managers, MCM and Innovation Heads.
Speakers:
Bharti Rai, Chief Commercial Data Officer, Bayer, Martina Flammer, Senior Vice President Customer Value, Boehringer Ingelheim, Christina Molt-Wengel SVP, Head of Global Marketing and Consumer Health Division, ALK, David Kuperstein, Managing Director Hemophilia, Pfizer, Jim Lefevere, Head of Global Marketing, Roche Diagnostics, John Spera, Vice President Marketing, Novo Nordisk.
Time:
9:00 am - 5:00 pm
Additional details will be posted as soon as they are available.
KEY DATES
14 Nov, 2018
Event Start Date
15 Nov, 2018
Event End Date
SPECIALITIES
Pharmacy and MedicineOphthalmologyMedical EducationSUGGESTED HOTELS
CONFERENCE VENUE
Hotel Sofitel Philadelphia
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