OVERVIEW

Reputation & Brand Resilience: Post Pandemic Summit is organized by Curtis Coulter LLC and will be held on Jan 13, 2021.

Description:
97% of customers will have searched online for reviews of your business before they decide to either work with you or make a purchase. And now, in the midst of an unprecedented Pandemic in the modern world, we read online almost daily how company reputations have either been made or broken by their response to the COVID-19 outbreak, causing most organizations to rethink how they engage and communicate with customers, partners and fellow employees.

With increased scrutiny from the media and the general public, the stakes are higher than ever to be perceived in a favorable light throughout this crisis. If there is a negative perception (as we’ve seen with examples of how various airlines, travel agencies & insurance providers have handled the crisis), it can have disastrous consequences for your company’s stability and revenue.

As we move into 2021, it’s important to remember that with change also comes innovation and there’s a great opportunity to protect and enhance your reputation for the future. This unique 1-day Virtual event will provide PR/Marketing & Communications professionals with the right tools, strategies and processes needed to craft or enhance your reputation management and brand resilience plan. This is one event not to be missed!

2021 Virtual Summit Themes Include:
• Building a new corporate culture in living rooms and home offices
• Effective leadership & management in 2021
• Health inequity and black lives matter
• Personal Data v Privacy Post-COVID-19
• What the 2020 election taught us about reputation management
• Media disinformation post-pandemic
• Winning back public support after mistakes
• After COVID, onsite or remote working or both?
• Employee & Consumer loyalty in the next normal
• Mental Health in the workforce
• Adapting your products and services to the new normal
• Organisational preparedness for a future pandemic
• Business Recovery post Pandemic
• Repositioning your brand
• Using AI & machine learning Reputation Management Software
• Increasing corporate social responsibility in 2021
• Influencing the messaging and the outcome
• Implementing reputation management practices for successful digital transformation