Marketing Workshop for Medical Practices

Marketing Workshop for Medical Practices is organized by Circuit CE.

Location / Destination: Chicago | Dubai | London | Maldives | Napa Valley | New York | Orlando | Paris | Puerto Vallarta | Rio de Janeiro | Rome | San Francisco | Sydney | Tokyo | Turks and Caicos Islands | Washington, DC

Schedule (Local Time): 7:00 AM - 11:45 AM

Number of Subjects: 16 Workshops

About this Conference:
This program is designed for private practice owners—dentists, OBGYNs, and other specialists—who run small clinics of around 10 employees. In just one day, you’ll gain the knowledge and tools to build a credible online presence, generate new patient leads, and streamline your marketing. Topics include website optimization, Google Business Profile, social media strategy, patient reviews, and automation tools to save time. Every 15-minute session offers step-by-step guidance you can apply immediately.

Key Objectives:

• Teach small clinic owners the fundamentals of modern online marketing.
• Show how to attract new patients with low-cost, high-impact strategies.
• Provide tools and templates to automate marketing without sacrificing quality.

Conference Outline:
Day 1
A one-day, step-by-step conference for small clinic owners to master online marketing.

Section 1
Section 1: Building a Solid Online Foundation:
Establish your clinic’s digital presence with an optimized website, strong branding, and accurate business listings.

7:00 AM—8:00 AM (60 Minutes)

• Create a clear, professional online identity for your practice.
• Ensure your clinic is discoverable on Google and local search.
• Lay the groundwork for patient trust online.

1. Why Your Website is Your Digital Front Door:
Key elements every small clinic website needs to convert visitors into patients.

7:00 AM (15 Minutes)

• Design pages that guide patients to book appointments.
• Showcase services clearly and professionally.
• Use calls-to-action effectively.

2. Google Business Profile: Local SEO for Clinics:
Optimize your Google listing to appear in local searches and maps.

7:15 AM (15 Minutes)

• Claim and fully complete your Google Business Profile.
• Add photos, services, and hours for better visibility.
• Encourage patient reviews to boost rankings.

3. Branding Your Practice Online:
Create a consistent visual and messaging style across all platforms.

7:30 AM (15 Minutes)

• Choose a color palette, fonts, and tone of voice.
• Ensure consistency across website, social media, and email.
• Stand out from competitors with a recognizable brand.

4. Local Listings Beyond Google:
Get found on other directories and healthcare-specific listing sites.

7:45 AM (15 Minutes)

• Identify the top directories for healthcare practices.
• Maintain consistent contact information (NAP).
• Monitor listings for accuracy.

— Break
8:00 AM (15 minutes)

Section 2
Section 2: Attracting New Patients:
Use SEO, social media, and content marketing to bring new patients through your door.

8:15 AM—9:15 AM (60 Minutes)

• Leverage search and social channels to increase visibility.
• Create valuable content that builds trust.
• Use low-cost ad strategies to boost reach.

5. SEO Basics for Doctors:
Improve your website’s search rankings with beginner-friendly SEO steps.

8:15 AM (15 Minutes)

• Choose keywords patients actually search for.
• Add SEO-friendly titles and descriptions.
• Track results using free tools like Google Search Console.

6. Social Media that Works for Clinics:
Pick the right platforms and post content patients engage with.

8:30 AM (15 Minutes)

• Focus on 1–2 platforms to avoid overwhelm.
• Post patient-friendly educational content.
• Engage with comments and direct messages.

7. Creating Content Patients Love:
Blog posts, videos, and infographics that educate and convert.

8:45 AM (15 Minutes)

• Plan content around common patient questions.
• Repurpose content across channels.
• Include calls-to-action in every piece.

8. Intro to Low-Cost Paid Ads:
Run small-budget campaigns on Google and Facebook.

9:00 AM (15 Minutes)

• Set a realistic ad budget for small practices.
• Target local patients effectively.
• Track ad ROI without advanced tools.

— Break
9:15 AM (15 minutes)

Section 3
Section 3: Turning Visitors into Patients:
Convert website visitors and social media followers into booked appointments.

9:30 AM—10:30 AM (60 Minutes)

• Create smooth online booking experiences.
• Use email marketing to nurture leads.
• Leverage patient reviews for social proof.

9. Online Booking Systems that Save Time:
Make it easy for patients to book appointments anytime.

9:30 AM (15 Minutes)

• Integrate booking tools with your website.
• Reduce no-shows with reminders.
• Allow patients to choose time slots easily.

10. Email Marketing for Patient Retention:
Keep your clinic top of mind with helpful, timely emails.

9:45 AM (15 Minutes)

• Build an email list from patient intake forms.
• Send newsletters with health tips and updates.
• Use automation for follow-ups.

11. Getting and Showcasing Patient Reviews:
Collect and display reviews to build trust.

10:00 AM (15 Minutes)

• Ask patients for reviews at the right time.
• Respond to reviews professionally.
• Showcase reviews on your site and marketing.

12. Patient Testimonials in Video Form:
Use video testimonials to make your marketing more relatable.

10:15 AM (15 Minutes)

• Ask simple, friendly questions to record testimonials.
• Get patient consent for marketing use.
• Post on your website and social channels.

— Break
10:30 AM (15 minutes)

Section 4
Section 4: Automating and Scaling Marketing:
Save time with automation tools while keeping a personal touch.

10:45 AM—11:45 AM (60 Minutes)

• Automate repetitive marketing tasks.
• Track performance to know what’s working.
• Plan for steady growth over time.

13. Marketing Automation Tools for Small Clinics:
Use simple, affordable tools to automate marketing workflows.

10:45 AM (15 Minutes)

• Automate email campaigns, social posts, and reminders.
• Integrate tools with your booking system.
• Save hours each week without losing quality.

14. Tracking and Measuring Success:
Understand which marketing efforts actually bring patients.

11:00 AM (15 Minutes)

• Set clear marketing goals and KPIs.
• Use Google Analytics and simple reports.
• Adjust strategy based on results.

15. Creating a 3-Month Marketing Plan:
Map out the next 90 days to stay consistent.

11:15 AM (15 Minutes)

• Set monthly themes and campaigns.
• Assign tasks to staff or contractors.
• Stay on track with a shared calendar.

16. Q&A and Action Steps:
Wrap up the day with questions and a clear action plan.

11:30 AM (15 Minutes)

• Clarify any outstanding questions.
• Finalize your first 3 action steps.
• Leave with a marketing roadmap.

— End of Day
Conference day concludes.
11:45 AM