Behaviour Change Interventions: Introductory Principles and Practice (Oct 05 - 30, 2026)

Behaviour Change Interventions: Introductory Principles and Practice is organized by University College London (UCL) and will be held from Oct 05 - 30, 2026.

Description:
The course is based on the Behaviour Change Wheel (BCW) framework which provides a method for intervention design. Specifically, learners will be introduced to three behavioural science tools and understand how they interlink and can be applied as a system in order to select target behaviours, conduct a behavioural diagnosis and develop intervention strategies and policies to change behaviour. The three tools are the Capability Opportunity Motivation – Behaviour (COM-B) model, the Behaviour Change Wheel (BCW) and the Behaviour Change Techniques Taxonomy (BCTTv1).

By the end of the course, you‘ll be able to:

• Identify potential targets for behaviour change.
• Describe a specific behavioural problem in terms of what needs to change: capability, opportunity and/or motivation and use the COM-B model to describe the influences on a target behaviour.
• Apply the Behaviour Change Wheel to develop strategies for behaviour change.
• Evaluate and select specific Behaviour Change Techniques within those strategies.