Applied Risk Communication for the 21st Century

Applied Risk Communication for the 21st Century is organized by Harvard T H Chan School of Public Health Executive and Continuing Professional Education (ECPE) and will be held during Mar 26 - 28, 2018 at Harvard Medical School, Boston, Massachusetts, United States of America.

The target audience for this medical event is to design effective risk communication messages that improve communication outcomes, increase trust in your organization, reduce public anxiety, and help key stakeholders make better decisions. This CME Conference has been approved with a maximum of 15 contact hours of education.

Conference Description :
• The psychosocial and societal determinants of risk communication through the scientific and systematic overview of risk communication literature.
• Strategic communication of risk information including audience segmentation, designing messaging, and executing risk communications.
• Message construction formats for the communication of risk, including fear, narratives, exemplars.
• Statistical principles to understand how risk information is generated.
• Behavioral economics and their role in communicating risk.
• Evaluation of the impact of risk communication with an introduction to major methods such as focus groups, nominal group techniques, surveys, and experiments.
• Professionals ponsible for communicating about risk from private industry, the non-profit sector, and from governments around the world will benefit from attending.

Conference Objectives are :
When a risk to the public’s health arises, all involved organizations must provide information about the risk and guidance on the most appropriate response. Effective communication eases public anxiety and minimizes the possibility of poor outcomes associated with uninformed decision making.

This program addresses these issues by providing a practical, hands-on approach to risk communication which increases message design and delivery effectiveness.

• Develop a state of the science understanding of the individual, psychological, interpersonal, and societal factors that influence the :
? Generation and communication of risk information during crisis and non-crisis periods.
? Impact of risk communications on public’s risk perceptions, knowledge, attitudes, and behaviors, including compliance.
• Apply this knowledge to designing effective risk communication messages drawing on the science of strategic communication and health communication.
• Become familiar with and practice methods for evaluating risk communication efforts.

Additional details will be posted as soon as they are available.