Wasse Alemayehu, Senior Director – Global Commercial Insights & Analytics Lead Neuro Science BU, Shire Pharmaceuticals. Wasse Alemayehu is a veteran of marketing research, analytics and forecasting working for some of the major pharmaceutical companies and research suppliers. Wasse has served as a senior statistician for Walsh America (currently part of Walter Kluwer) where he developed the first physician-level data as part of a team. In that capacity he has consulted with some of the major Pharma companies for data analytics and how to leverage data to make business decisions.
Wasse was also the Global Director of Business Analysis for Pharmacia where he was responsible for integrating the global efforts and building world-class research group. After Pharmacia was acquired by Pfizer Wasse moved to iNcord Communications (a creative agency) where he served as the VP of marketing research, analytics, and competitive Intelligence. Wasse has a bachelor’s degree in Mathematical Economics, Masters in Econometrics, and an MBA in statistical analysis.
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