Shane Santacroce

Shane SantaCroce is Chief Executive Officer of Better Addiction Care, a national network of treatment centers focused on providing its patients the most fitting roadmap to their personal recovery. Shane has built an experienced and skilled team of marketing, training, and treatment professionals at BAC since launching the company in 2016. His ultimate goal is to change the treatment industry so that those individuals struggling can get the help they need quickly and efficiently.

Prior to his foray into the treatment industry, Shane had a 15-year track-record as a results-oriented entrepreneur with sales, marketing, strategic planning, and leadership skills. With a father suffering from the disease of addiction and friends in the rehabilitation and treatment industry, Shane was intrigued when asked to give the industry a try. After an eight-month sabbatical focused on learning and understanding the treatment industry and its many sectors, Shane felt he was ready to give it a go. BAC was started and thanks to Shane’s guidance, successfully combines the invaluable core elements of passion, strategy, relationship-building, compliance and care.

Shane’s education comes from self-driven and on-the-job training in hospitality, human resources, and finance, starting at age 13. Shane often travels and addresses business, customer service and marketing groups as a motivational speaker. He currently resides in South Florida and is happily married with five beautiful children.