Sandipa Dublish heads the worldwide market research team at Alexion – a biopharmaceutical company focused on developing therapies for life threatening ultra-rare diseases. In this role she has focused on developing innovative market research approaches, specifically designed to get maximum insights in the ultra-rare disease landscape. Sandipa has utilized Big Data – alongside qualitative research to get thick descriptions of physician and patient behavior. Sandipa is now busy expanding the Alexion market research team around the globe, as well as building a New Products Commercial Assessment team at the US headquarters.
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