Rusty Shelton first spoke at this course on the changing world of PR and marketing at the age of 23. He is the co-author (alongside Adam Witty) of Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant (ForbesBooks, 2018), with a foreword from Steve Forbes, and co-author (alongside Barbara Cave Henricks) of Mastering the New Media Landscape: Embrace the Micromedia Mindset (Berrett-Koehler, 2016), which is endorsed by David Meerman Scott, Tom Rath, Sally Hogshead and many others. Rusty’s commentary on branding and PR has been featured in Inc. Magazine, Forbes, the BBC, and many other top media outlets. He is the CEO of Zilker Media, one of the country's most respected marketing & PR agencies, co-founder of Catch Engine, a leading quiz marketing software platform and Publisher of ForbesBooks. Rusty has led campaigns for more than 30 New York Times and Wall Street Journal bestsellers and works with many of the world's leading thought leaders and brands.