Robert Zirkelbach

Robert Zirkelbach is Executive Vice President of Public Affairs for the Pharmaceutical Research and Manufacturers of America (PhRMA) – the trade association representing the country’s leading biopharmaceutical research companies.

At PhRMA, Zirkelbach is responsible for developing and executing the overall communications strategy for the organization and oversees a team that encompasses media relations, digital/social media, advertising, message development, internal communications and executive visibility. In this role, Zirkelbach serves as a lead spokesman for the association and manages multiple high-profile public affairs campaigns on the value of biopharmaceutical innovation, patient access to medicines and other industry priorities. Zirkelbach is frequently quoted in national news publications and has appeared on numerous television and radio programs.