Mike Rea

Mike has worked in global pharma for over twenty years, and is a recognized industry leader, named in the PharmaVoice 100 Most Inspiring Individuals in Healthcare in 2011. Mike has led path-to-market strategy for over 60 pharmaceutical brands, and was involved in over half of the 50 fastest growing brands in the 2005- 2010 period.

Mike authored Medical Marketing Manual: Branding Pharmaceuticals, is a thought leader on positioning and branding, and has chaired several international conferences on pharmaceutical positioning, branding, portfolio strategy and lifecycle management. Outside work, Mike owns an independent record label, enjoys advanced and track driving, listens to too much music and plays guitar badly.