Michael Ianniruberto currently drives the commercial digital platform for Medtronic’s Minimally Invasive Therapies Group (MITG) to enable and optimize the ever-evolving digital landscape for customers and salespeople. He is also focused on driving cultural change within the company toward the new “marketecture,” bringing clarity on how our systems and technologies fit within business strategy and work together to drive measurable results.
Mike is an experienced medical device marketing professional with 20 years of experience in leading diverse teams and in driving strategic imperatives, pricing and gain share initiatives, and brand management. His greatest strengths are in the following four areas: change evangelist, passion for healthcare, team leadership, and data-and customer-obsessed marketing