Michael Devinoff MBA

Michael Devinoff is an Executive Director at Bristol-Myers Squibb Co. He created and leads the Forecasting Team, a company-wide team focusing on Strategic Forecasting, Launch Forecasting, Epidemiology, and Predictive Analytics. This group resides within the company’s broader Worldwide Market Research and Business Intelligence organization.

Michael has been with Bristol-Myers Squibb Co. for over 10 years. During his tenure at BMS, Michael has perfected his Marketing Research skills through ever-expanding roles within both the core US Pharmaceuticals and Global Marketing/Commercialization organizations. He has led teams of Marketing Research analysts across various products and therapeutic categories. His extensive efforts within the Cardiovascular group has helped grow the company’s most significant product, Plavix, into the world’s 2nd largest pharmaceutical brand.