Mathew Parackal PhD

Mathew is interested in studying social issues. In particular, his focus has been on issues surrounding fetal alcohol syndrome in New Zealand. One of his Mathew studies was directed at estimating the prevalence of drinking in pregnancy. This led him to the difficulties of post-survey weightings used in survey research when estimating such public issues. To resolve the difficulties, he developed a sampling method based on a geodemographic stratification.

Mathew teaches the 300-level Sales & Sales Management and the 400-level Internet Marketing papers. He also supervises honours, postgraduate and PhD research projects. He has successfully provided supervision on topics such as branding, internet marketing, marketing research, relationship marketing, social marketing and international marketing. He has a strong business background, having spent a number of years in the industry working for leading agrochemical companies and then running his own chemical business. He brings to the department a cross-cultural flavour having lived and worked in India, the United Arab Emirates and now in New Zealand.