Massimo Orlando

Dr. Massimo Orlando is an experienced Pharmaceutical Manager from 16 years involved in Business Excellence through different roles: Salesman, Marketing Manager and Competitive Intelligence. His objective is to make Strategic Marketing and Competitive Intelligence a lighthouse for Company’s Business navigation. Biology Researcher first, he started in Pharma as a Medical Rep in UCB in 2000, reaching Italian sales top performances, especially in direct sales to retail Pharmacies.

He was recruited by a top Italian Pharma Company, sigma-tau spa (today Alfasigma, 1Bn € turnover, 2.800 employers ww), assuming growing leadership roles in Marketing Management and Competitive Intelligence. He is now responsible for Strategic Marketing, Market Analytics and Competitive Intelligence for all International Company Activities (EMEA, APAC, LA), managing multiple sources of information and data and with significant roles in Strategic Planning and new, proprietary or licensed, product opportunities evaluation.

In performing his work, Massimo capitalizes on his formation in different fields like TV communication and journalism or teaching professional and enthusiastically welcomes the always new challenges that arise.