Marty (martin) Kovach

Martin (Marty) Kovach, is the Global Content and Creative Evolution Lead at Merck. Marty has worked in the healthcare industry for 20 years. He is an innovator searching for brave clients to disrupt conventional thinking, and de-throne advertising. He is inventing the future of Selling through Storytelling, from Customer Journey Mapping, to Modular Story-lines, to Multi-surface content delivery, with a focus on relevant conversations. Prior to joining Merck, Marty worked supporting the development of creative campaigns for consumer packaged goods.