Manuela Pastore is heading the Corporate Team Internet Strategy & Consulting as part of Online Communications in Ingelheim, Germany. She obtained a degree (Magister Artium) in Romance Studies (Italian/Spanish language and literature) and History from the Johannes-Gutenberg University of Mainz, Germany. After her studies she worked as interpreter and language teacher for Adult Education and stayed several months in Italy. In 1997, she joined Boehringer Ingelheim Headquarters/Communications department, focusing on external digital activities. She is responsible for global website strategies at Boehringer Ingelheim and standardisation of related processes. This includes planning processes, realisation and maintenance standards, mobilisation and enhancement of digital knowledge inside the Company.