Lydia Green RPh

Lydia Green, RPh is a pharmacist, clinical strategist, and medical writer with 30 years of experience in pharmaceutical marketing and advertising, and mobile healthcare. Her core strengths are understanding how to utilize clinical evidence and message framing to communicate evidence so as to accelerate the adoption of healthcare practices and promote behavior change in prescribers and consumers. She has worked at medical advertising agencies in New York and California. Lydia was an early employee of Epocrates, serving as Director of Corporate Communications and subsequently as Director of Sponsored Content. Prior to Epocrates, Lydia was Senior Vice President, Group Copy Chief, at a global ad agency in Manhattan. Lydia has a B.S. in Pharmacy from Massachusetts College of Pharmacy and is a registered pharmacist in Montana. She resides in Silicon Valley and loves camping, learning, and stargazing.