Lisa Valtierra

Dr. Lisa years of experience in the pharma/patient advocacy arena has aided her in her current focus on cross cultural marketing, concentrating on the US Latino population. She works across therapeutic areas to assist brand teams in incorporating Hispanic markets in their overall strategies, developing in-language and culturally relevant and resonant campaigns. Her work entails ensuring appropriate resources for campaigns and projects that integrate with general market strategies, as well as raising awareness of the need to create campaigns that reach diverse audiences with accessible and actionable information.

Her latest project is Cuida Tu Don de la Salud with legendary host, Don Francisco, as its ambassador. CuidaTuDon.com is a Spanish language site with videos and helpful tips for people with type 2 diabetes and their caregivers.

Dr. Lisa was named one of 2014's Top Marketers of the Year and an Outstanding Multicultural Marketer of the Year by DTC Perspectives.