Lisa R. Courtade

Lisa currently leads the Global Customer and Brand Insights department at Merck. This team is responsible for delivering insights to support the development and commercialization of treatments and solutions to improve the lives of patients worldwide. A passionate advocate for the healthcare industry and for the delivery of valuable solutions for patients, Lisa was an early adopter of engaging patients in marketing research and leveraging consumer packaged goods methodologies in the pharma space.

Her continuing efforts to engage patients have led to meaningful improvements in the development and testing of health literate communications, new venues for patients and caregivers to engage in co-development, and the receipt of the Advertising Research Foundation’s David Ogilvy Award for creative insights in consumer advertising. A patient herself, Lisa appreciates the challenges of healthcare advocates and patients trying to navigate the healthcare system and manage their conditions while also juggling busy careers and responsibilities as caregivers and parents