Letizia Affinito PhD

Dr. Affinito is the Founder and CEO of Brandnew MC, she has worked for over 25 years in Strategic Marketing Communications both as a manager and consultant. She advises several multinational companies and organizations on online/offline communication strategy matters.

Author of the books Socialize Your Patient Engagement Strategy, e-patient e social media, and Empowering the Connected Physician in the E-Patient Era, she has a PhD in Management and teaches as Adjunct Professor of Management at Saint John’s University. and Boston College. Her education includes the Teaching with Cases Online, the Case Method Teaching Seminar (Part I and II), the Executive Program in Digital Marketing at Harvard Business School, and the Young Managers Executive Programme at INSEAD.

Prior to founding Brandnew Marketing Communications, she worked at Serono where she is responsible for marketing and sales activities in the Endocrinology and Metabolism Business Unit. While at Serono she was "featured in a "success story" that was included in the global company magazine “Paradigm”. Previously, she worked as a manager for Burson Marsteller in Rome where she was responsible for business development, strategic communication, media relations, activities/tactics implementation, and budget management and control.