Leif Goranson

Leif Goranson has a interactive and digital expert Leif Goranson has experienced the debate between marketing traditionalists in the medical device industry, and consumer marketing futurists. Predictive content, Automated marketing? Customer relationship management? Social networks? Should we create PDF’s or Apps? Static or dynamic content? Time-tested or trendy? What is the right balance for healthcare professional customers? And how do we deliver on-demand content to customers without undercutting sales?