Jim Delash

Jim has a diverse product and market advertising background. It is grounded in the following fundamental beliefs necessary for successful campaigns.

1. Compelling content which informs and inspires the audiences.
2. Segmentation of the customer audiences into distinct groups which demand unique messaging and structure.
3. Irrefutable analysis which leaves no doubt as to the outcome of a campaign.
4. Local advertising emphasis when relevant, or market conditions dictate.
5. A commitment to testing and learning with regard to creative positioning, media mix, offer and marketing investment.