Jim Collins (born 1958) is a former Stanford Business School professor who found himself with a publishing sensation when he expanded his Stanford research—about what it takes to make companies endure—into a book. “Built to Last”, published in 1994, enabled Collins to retire from teaching. This and his other book, “Good to Great”, published in 2001, have become the Harry Potters of management literature, hugely popular and holding the promise of magic. “Good to Great” became the bestselling business book of all time, overtaking the long-standing holder of the title, “In Search of Excellence”, by Tom Peters.
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