Jan Baskin

JanBaskin is a globally-recognized expert in business turn-around andsustainability. Joining Adventist Health System in 2008, she led the initiativesthat increased market share 15.4 percent at Florida Hospital Zephyrhills, capturingover 50 percent of the market in less than two years.

Jan is currently at Florida Hospital Carrollwood, part of theteam that is creating a new approach to healthcare delivery in the Tampamarket. Initially responsible for the development and implementation ofStrategic Marketing/Communications, Physician Relations and Well-Being, PatientFlow and Process Improvement, Business Development and Volunteers, Jan nowfocuses on the federally-mandated Community Health Plan, creating unique,life-changing, innovative and landmark programs throughout the community. Sheis also responsible for developing physician well-being programs, communitybenefit and outreach, and mission environment.

Prior to joining Adventist Health System, Jan was principle ofBusiness Enhancement Strategies, a consultancy focused on strategic marketing,business growth and turnaround, public relations, media relations, all aspectsof general corporate communications, product management, crisis aversion andmanagement, corporate culture transformation, new product launches and changemanagement.