Jami Krueger is a strategy & global insights professional with over 15+ years helping multi-national corporations develop strong brands, optimize product portfolios, and improve the effectiveness & efficiency of brand marketing plans. Before joining Align Technology, Jami lead the Consumer Affairs operations, insights, and technology team at Clorox where her team was responsible for providing the best consumer experience to the 25,000 consumers who contact Clorox a month, working to turn dissatisfied consumers into advocates to maintain loyalty and positive WOM.
Previously, Jami managed Global Insights on the Clorox Healthcare account, particularly the surface disinfectants & UV medical device portfolio. In this role, she expanded her strategy & insights experience into the healthcare B2B realm, where she helped her team influence and sell products to large IDN systems.
Jami has also spent time developing Innovation for Clorox’s specialty division, in CPG Brand Insights at Unilever, consulting & sales forecasting for large CPG innovations at Nielsen BASES, and optimizing established brand marketing activities using marketing mix & predictive analytics at M/M/A.
EVENTS & ACTIVITIES (Speaking, Spoken, and Authored)