James E. Heasley Ii MD, PhD

Dr. Heasley has developed extensive expertise in the areas of marketing and marketing research with over 19 years of consulting in the pharmaceutical industry. He has consulted with nearly all of the major biopharmaceutical firms in most key therapeutic categories. In recent years, he has worked extensively with brands in oncology, immunology and infectious disease. Most recently, Dr. Heasley has worked on a range of pre-launch activities (Phase III trial design, pre-positioning, branded and unbranded messaging, etc.) for biotech agents, as well as conducting post-launch market assessments for major brands.