Imran Khalifa

Imran Khalifa, Head – Business and Customer Insights, EMD Serono Canada Imran Khalifa leads the Business and Customer Insights department at EMD Serono Canada. He has over 16 years of strategic marketing and analysis experience that is global in scope – U.S, Canada, Europe, Asia & Fortune 500 Companies and spans the life sciences spectrum- Pharmaceuticals (brands and generics), Biotechnology, Consumer Healthcare, Medical devices, Healthcare IT, Clinical diagnostics and Drug discovery technologies.

Imran’s core skill set has been acquired through a combination of industry and strategic consulting experience and includes Marketing Research, Forecasting, Competitive Intelligence and Benchmarking, Business Intelligence and Analytics, Sales Operations and Effectiveness, CRM, Strategic Planning, Product Management and Business Development.

Imran’s educational qualifications include B.Sc. (Microbiology) and MBA (Marketing) degrees and he has achieved CCPE accreditation. He is a certified Competitive Intelligence Professional (CIP) from SCIP and a Certified Marketing Research Professional (CMRP) from MRIA. More recently, Imran has completed a Doctorate in Business Administration (DBA- PhD equivalent) with the dissertation focused on strategic and competitive intelligence in the biopharmaceutical industry.