Heather Mcnair BA

Heather is a well regarded thought leader with 20 years of marketing, technology, customer acquisition and retention experience, 16 of those years in the association and publishing industries. She is adept at leveraging technology to increase customer engagement, and and is a frequent speaker and writer in the industry. At Higher Logic, Heather is responsible for defining and refining effective engagement strategies and best practice recommendations as it directly relates to the member and customer experience.

Prior to joining Higher Logic, Heather launched and managed two successful communities in her roles as vice president of marketing, membership and strategic technologies at the American Association of Nurse Assessment Coordination, and senior manager of member engagement at the Medical Group Management Association. MGMA’s community launched in 2008 at the early onset of online communities for the association space, and many techniques Heather founded from that launch emerged as foundational best practices for Higher Logic clients today.