Erik Coats PhD

Erik has been designing and executing research for more than 20 years, the past 12 years working exclusively with healthcare clients. During this time he has helped marketing teams find leverage for drugs, biologics, and devices to help treat, prevent, or diagnose more than 50 different diseases: from terminal cancer to the common cold. He especially enjoys work focused on products in development or inline brands during times of difficulty (e.g., new competitor, unfavorable market events, declining market share). Erik’s early training includes a Ph.D. in experimental social psychology with a concentration in quantitative methods.