Ed Geiselhart BS

Ed is an accomplished advocate for user centered design and the power of design thinking to make a meaningful difference in helping clients bring innovation to the market. He has nearly 25 years of consulting experience in the healthcare and pharmaceutical industries, with a focus on connecting user insights with business decisions, marketing strategy, innovation planning and device design.

Ed's design background pairs well with experience in using a broad array of research methods. This enables him to lead customer insight research that results in actionable recommendations, communicated in a clear and compelling way, to effectively inform client decisions. He also understands that successful market research is a function of leveraging a best in class process that scales appropriately, is flexible in responding to shifting demands, and is accountable to the many stakeholders who must act on it.

Ed’s experience extends across a number of disease state categories, including diabetes, respiratory disease, autoimmune diseases, and cardiac rhythm management, as well as a wide range of diagnostic and therapeutic medical devices and drug delivery systems.