David Ziedman BA

David Ziedman joined Across in September 2016, bringing with him 14 years of pharma experience, along with another 15 years in Digital outside pharma beforehand. Recently he was at Teva Pharma, working as Commercial Excellence Director for Europe. In this capacity, he partnered with the Specialty business with focus on working with European and country businesses and brand mgt on MCM strategies/implementations as well as core areas of commercial excellence including GTM models, Segmentation & Targeting, and Resource Optimization. Also a specific focus on Launch Excellence for a key set of launches in Respiratory, including a new MAB as well as supporting the launch of 3-day weekly Copaxone. Previous to Teva, David worked for Accenture for top European pharma companies, on topics like updating segmentation and targeting guidelines to take into account new channels and creating eDetailer toolkits to allow a global pharma to support end-to-end eDetailer creation, as well as launch and measurement frameworks over 7 key launch brands. Previous to Accenture, David worked for IMS Health as Commercial Effectiveness Director EMEA, with programs across the entire SFE continuum.