Darlene Fiske

Darlene Fiske is the owner of the award-winning national communications firm in Austin, Texas, The Fiske Group: Public Relations and Marketing Strategies. In June of 2018, she co-founded S'Well Public Relations, a communications firm for wellness brands. In October she was recognized as the 2018 PR and Marketing Guru of the Year in the American Spa Women in Wellness Awards and is also a recipient of an HSMAI Adrian Award.

Prior to starting her own business, Fiske worked as the Director of Sales & Marketing for Lake Austin Spa Resort where she was responsible for sales and marketing efforts targeting the top 1% of affluent consumers in the United States. Through creative branding, media relations, and publicity, she has helped propel Lake Austin Spa Resort into one of the country’s top spas as honored by leading travel publications such as Condé Nast Traveler and Travel + Leisure magazines for the past 10 years. Her firms handle a small collection of very exclusive clientele including luxury hotels, resorts & spas and wellness, and lifestyle brands, delivering big agency results with highly personalized programs.