Dana L. Alden MA, PhD, MBA

Dana L. Alden, MA, Ph.D., MBA is a Distinguished Professor at the Shidler College of Business at the University of Hawaii at Manoa. Alden completed his Ph.D. in business with an emphasis on consumer psychology and culture in 1990 at the University of Texas Austin. Prior to his Ph.D. studies, Professor Alden worked as a manager in the Charitable Trust Department of Hawaiian Trust and served as the first Executive Director of the Straub Medical Foundation. Since joining the University of Hawai‘i, Professor Alden has focused on cross-cultural consumer communications, global branding, and health care. His current research examines issues related to the management of global brand communities, patient-physician decision-making, patient decision aids, and culture. Professor Alden’s studies appear or are forthcoming in leading journals such as the Journal of Marketing, Journal of International Business Studies, Medical Decision Making, Health Psychology, and Social Science & Medicine. He also regularly consults on brand management, health communication, and service delivery strategies in the Asia Pacific Region.