Craig Scherer

Craig is co-founder and senior partner of Insight Product Development, a design innovation consultancy in Chicago. Since 1988, Insight has grown into a leading design firm that serves companies globally in a variety of healthcare and lifescience spaces including: medical services, systems and devices, pharmaceutical delivery systems, and laboratory and diagnostics platforms. Craig maintains an active role in project management, working with technology-centric medical companies ranging from startups to the Fortune 50. He is also a director of Insight Accelerator Labs which he co-founded in 2013 to help med tech start-ups evolve their technology in order to bridge the gap between bench top solutions and proven clinical applications. Craig is an active presenter and editorial contributor on topics such as, the role of user-centered design in healthcare, balancing user capability with device complexity, and technology and development best practices. Craig holds a BFA in industrial design from the University of Illinois at Urbana-Champaign and an MBA from the University of Illinois at Chicago.