Carolyn Mair PhD, CPsychol, FBPsS, MSc, BSc

Carolyn is a Chartered Psychologist and Fellow of the British Psychological Society, is an expert in understanding and predicting human behaviour in the context of fashion, retail, beauty and self-care, marketing and user experience.

Carolyn is the go-to person for all matters concerning human behaviour in the context of fashion. She brings her expertise to the fashion industry via training, research and consultancy. Previous clients have included global and local fashion brands and retailers, Higher Education establishments, beauty brands, PR agencies and R&D departments.