Bozidar Jovicevic MD, MBA

Bozidar Jovicevic is a Global Head of Digital Medicines at Sanofi, in charge for beyond-the-drug initiatives. He is MD/MBA by training and during the first part of his career he spent 12 years at Novartis in various sales and marketing roles, launching two multi-billion dollar products on a regional and global level. He then moved to a medical function where he orchestrated transformation of multichannel engagement with HCPs through building VivindaTV, a global eCongress platform dubbed as - Netflix of medical conferences - (currently available in 104 countries). Bozidar is highly entrepreneurial (founded three startups), loves playing chess (used to play semi-professionally) and is passionate about the science of human behaviour and peak performance.