Amy West

Amy has over 18 years of experience, including work in both the client and agency environments, and within a broad range of marketing disciplines including DTC, HCP/Professional, B2B, digital marketing and database management.

As the Associate Director of Patient Relationship Marketing at Novo Nordisk, she leads multi-channel patient-centric initiatives for the diabetes portfolio. Her team recently launched Cornerstones4Care a customized support program for diabetes patients designed to educate about the condition, provide tools and resources to support behavior and lifestyle modification, share treatment solutions and support adherence to therapy. Cornerstones4Care was featured as the cover story in the September edition of MM&M magazine. The program was also the MM&M Gold Award Winner for Best Online Patient Relationship/Adherence Program which recognizes excellence from online programs, including CRM programs that support patients that are already taking a particular therapy or using a particular medical device.

Prior to joining Novo Nordisk, Amy was the relationship marketing lead on Wyeth's Pristiq launch brand team where she developed the A New Day program, a comprehensive education and support program for patients treating and managing depression. She also worked for a number of years at consumer and interactive agencies, including IMC2 and Doner Advertising, focusing on the development of marketing strategies to help pharma brands execute integrated online and offline consumer and professional campaigns. Her agency experience includes working with Shire on the Adderall XR and Daytrana brands, Eli Lilly on Zyprexa, and GSK and Schering-Plough on Levitra. Outside the Pharma industry, she has worked with AARP, AEGON, AOL and Sylvan Learning Centers.

Amy received a BA from University of Richmond and her MBA from Marymount University. In 2009, she was recognized by DTC Perspectives as a Top 25 Marketer of the Year. Amy currently lives in Gwynedd Valley, PA with her husband, Reaves. In addition to spending time with her husband and family she enjoys tennis, running, skiing and volunteering at her local animal shelter.