Allison Hartsoe BS

Allison Hartsoe is the Founder and CEO of Ambition Data. Her experience and passion for analysis allow her to see future trends and relate them all the way back to the tactical moves her clients need to make today. She has built and executed digital analytics strategies for Fortune 500 customers including Blackrock, BlueShield, Genentech, GlaxoSmithKline, HP, Intel, Microsoft, Nike, and Seagate. She is also a member of the C-Suite Network. Before Ambition Data, Allison was Senior Manager at Ernst & Young and VP Analytics at Semphonic, where she led several of Semphonic’s largest engagements. Prior to that, Allison co-founded iSyndicate in San Francisco. iSyndicate sold digital content to Fortune 500 corporations from media publishers.

Allison is published in Forbes.com, Fast Company, and Online Marketing. You can listen to her interviews with successful CLV marketing executives on her podcast, the Customer Equity Accelerator. For this month’s installment of our Pharma Innovators blog series, David Reim spoke with Allison Hartsoe, Founder and CEO of Ambition Data, about the importance of using digital data to connect with healthcare professionals more effectively. Allison talks about the power of using the insights gleaned from such data to identify and meet customers’ needs, both now and in the future.