Alex Bastian

Alex joined GfK Bridgehead with over a decade of experience in the healthcare industry. Currently, Alex leads the San Francisco office. While with GfK Bridgehead, Alex has led major engagements in market access in various roles, from Consultant to Principal Consultant. The majority of his work focuses on value drivers for pipeline assets, as well as alternative funding sources from traditional and non-traditional payers. These experiences have made him an expert concerning methodologies to drive commercial value of R&D activities (assessing assets and challenges in clinical development).During his tenure with GfK Bridgehead Alex has spoken at several conferences and has published posters and abstracts on various pricing, access, and health economic themes.Prior to joining GfK Bridgehead, Alex worked in Switzerland with Amgen Inc. in International Commercial Operations executing strategic projects. He provided recommendations on global incentives alignment between Amgen and a major licensing partner. Alex also worked to update global guidance and key targets for all ex-US Affiliates.